Communication Technology Update, 10/e, 10th Edition

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DIRECT BROADCAST SATELLITES

Ted Carlin, Ph.D.*

While the “triple play” is one of the rarest accomplishments in the game of baseball, multi-channel television providers are trying to make their own triple play as common as a ground ball to short. By providing television, high-speed Internet, and phone products—a trio of essential consumer services—companies such as Comcast, AT&T, and DirecTV are hoping to capitalize on consumer desire for bundled discounts and one-stop shopping. By creating strategic alliances and partnerships, while at the same time implementing new technologies, today's media giants are hoping to establish their brand as the consumer's media provider of choice.

The recently proposed merger of AT&T with BellSouth is a good ...