CONTENTS
WHY WE STUDY COLOR FORECASTING
WHY DO WE NEED COLOR FORECASTING?
COLOR FORECASTING AND CULTURAL TRENDS
MARKET SEGMENTS, BRANDS, AND COLOR CYCLES
COLOR FORECASTING AND THE SUPPLY CHAIN
COLOR FORECASTING FOR LOCAL MARKETS
> THE ROLE OF COLOR FORECASTING IN THE SUPPLY CHAIN
WHY AND HOW HAS COLOR FORECASTING EVOLVED?
THE DEVELOPMENT OF COLOR IN APPAREL
THE INFLUENCE OF THE FRENCH COUTURE
THE FIRST COLOR FORECASTING ASSOCIATIONS
READY-TO-WEAR AND FIBER MANUFACTURERS’ INFLUENCE ON COLOR
THE FASHION PRESS ENTER FORECASTING
RUNWAYS AND THE DISSEMINATION OF COLOR
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