Color evokes an emotional response, making it a powerful tool in the marketing of consumer products.
INTRODUCTION:
WHY WE STUDY COLOR FORECASTING
Ever since the Industrial Revolution began bringing consumers an expanding array of goods and products to choose from, color has become increasingly important in the development, marketing, and sales of those goods. This is especially true for the fashion business. Thanks to today’s highly sophisticated, mass-produced, and multinational industry the consumer has become accustomed to a wide range of inspirational color choices in apparel. According to the International Colour Authority, “Color comes ...
Get Color Forecasting for Fashion now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
