Business Plans Kit For Dummies®, 3rd Edition

Part IV. Making the Most of Your Plan

In this part. . .

The chapters in Part IV guide you through the process of taking the pieces you've created — your great business idea, your careful analysis of the business environment, and your marketing strategy — and putting them together into an effective written business plan. The result is likely to be the most powerful single document you'll create for your company. It can help you gain funding, inspire and motivate employees, grow, make money, and stay on track — which is why the next few chapters are so important.

Chapter 14 is full of ideas for organizing the business-plan assembly process, bringing your planning team together, addressing various business audiences with your plan, and enlisting resources to make the job easy and successful. Chapter 15 is all about putting your business plan to work — using it to organize your staff, structure your systems, develop a strong sense of teamwork, operate your business effectively, and troubleshoot problems if and when they arise. In the best sense of the phrase, this part is where the rubber meets the road. You're on your way to finalizing and using your plan!