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Business Model Design and Learning by Barbara Spencer

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MFJ’s Business Model Differentiators

Feasibility and viability are important to building a business model and getting your new company off the ground. However, additional ­considerations must be made to ensure that the model will be sustainable over time. Key among these is finding ways to differentiate the firm from competitors and provide superior value to customers. Figure 4.2 shows MFJ’s differentiators.

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Figure 4.2. M.F.J’s differentiated business model.

The key factors separating MFJ from other competitors include both Martin’s ability to lead the development of innovative new products and, at the same time, to keep costs low. MFJ’s ...

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