SECTION 3

This section covers some additional topics.

Chapter 10 will cover text mining, the art and science of generating insights from text. It is very important in the age of social media.

Chapter 11 will cover web mining, the art and science of generating insights from the World Wide Web, its content and usage. It is very important in the digital age where a lot of advertising and selling is moving to the web.

Chapter 12 will cover Big Data. This is a new moniker created to describe the phenomenon of large amounts of data being generated from many data sources, and which cannot be handled with the traditional data management tools.

Chapter 13 will cover a primer on data modeling. This is useful as a ramp-up to data mining, especially for ...

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