Part 4

Model Selection and Advanced Methods

Chapter   8    Using Cross-Validation   

Chapter   9    Advanced Methods

Chapter 10    Capstone and New Case Studies   

Part IV introduce methods for validation of predictive models (Cross-Validation), and with this in mind revisits examples introduced in previous chapters. In Advanced Methods we introduce some advanced model-building tools and techniques. Last, we conclude with Capstone and New Case Studies. We revisit the Business Analytics Process, applying the entire process to a new case study, and introduce new examples based on large and messy data sets that are more representative of real business problems.

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