Chapter 7. Focus

Winning companies moved into sweet spots and defended them, but they did not stop there. They deepened their position. They enlarged and extended it. They were focused. (See Table 7.1.) Their concern was with meeting the critical needs of their customers. Their global reach was consistent with these principles. They reduced their risks by limiting themselves to their core competencies and steering away from activities that might easily involve failure.

Table 7.1. Traits Showing the Focus of the Winning Companies

Company

Focus

Amphenol

Extends collaborative solution providing activities to new domains

Capitalizes on overseas market growth

SPX

Derives advantage from solutions, not patented technology

Makes acquisitions to extend its global ...

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