CONTENTS
PREFACE: THE GREAT POWER OF SMALL ENTERPRISE
KEY NO. 1: THERE’S MORE THAN ONE WAY TO DEFINE GROWTH
CHAPTER 1: FINDING QUALITY IN THE LAND OF QUANTITY
CHAPTER 2: APPRECIATING THE POWER OF SMALL ENTERPRISE
The Contributions of Small Business to Society
CHAPTER 3: WHICH IS BETTER, BIG OR SMALL?
CHAPTER 4: MOVING FROM QUANTITATIVE GROWTH TO QUALITATIVE EVOLUTION
Transformative Small-Business Journeys
Perseverance: The Journey of Stephen Marcus and AIRS International
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