SECTION ONE
KEY Nọ 1:THERE’S MORETHAN ONE WAY TODEFINE GROWTH
“DECIDE WHAT YOU WANT,
DECIDE WHAT YOU ARE
WILLING TO EXCHANGE FOR IT.
ESTABLISH YOUR PRIORITIES
AND GO TO WORK.”
H. L. Hunt
“THERE ARE MANY WAYS OF
GOING FORWARD, BUT ONLY
ONE WAY OF STANDING STILL.”
Franklin D. Roosevelt
OUR OBSESSION WITH SIZE creates a number of challenges for the owner of a small business: perceptual challenges regarding the relationship between size and success, for example, as well as the assumption that a business must grow quantitatively or die, a business ...
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