Appendix C. Starting Your Point A and B Headlines
AS YOU write your Point A and B headlines in Act I of your story template, as shown in Figure C-1, left and right, you may find it helpful to review a range of phrases that provide the words you can use to start each headline.
Figure C-1. The Point A cell, left, and the Point B cell, right, in Act I of the story template.
To use this table, which starts on the next page, look down the Point A column, and when you find a Point A phrase that matches the challenge faced by your audience, look across at the Point B column to see a corresponding Point B phrase. When you’ve found one of each, refer to
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