Table of Contents
1 Understanding Digital Marketing
Why Digital Marketing Matters for B2B
Digital Marketing Keeps You Competitive
Digital Marketing Is Becoming More Prevalent
Digital Marketing Improves Customer Relationships
Digital Marketing: A 21st Century Imperative
Getting to Know the Components of Digital Marketing
Audio, Video, and Interactive Marketing
Migrating from Traditional Channels to Digital Channels
Migrating from Cold Calling to Search Engine Marketing
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