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B2B Digital Marketing: Using the Web to Market Directly to Businesses by Michael Miller

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1. Understanding Digital Marketing

Evolution is part and parcel of marketing. Marketing as we know it today involves a number of different media and approaches that didn’t even exist 20 years ago; who knows what marketing 20 years in the future will look like?

The most significant marketing development of the past decade or so has been the embrace of Internet-related media and the development of so-called digital marketing. It’s not just about print ads and trade shows anymore; marketing today has to incorporate websites, search engines, email, blogs, and social networks. That makes for a lot more work than existed a decade prior, but also a lot more opportunities—especially for business-to-business (B2B) marketers.

What Is Digital Marketing? ...

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