Chapter 3. Robust Communication
OPEN, HONEST, FRANK, AND COURAGEOUS, BOTH INSIDE AND OUTSIDE THE ORGANIZATION
If you had asked me ten years ago, "John, what is the number one problem you see in the struggling businesses you're working with?" I would've said, hands down, "lack of a clear and well-communicated vision and key strategies." As you saw in Chapter One, this is still a big problem, but now the single biggest problem I deal with in client organizations worldwide is lack of open, honest, robust, and courageous communication. Robust communication is therefore the third of the six principles of business success.
Why is this? Well, for starters, communication is incredibly complex. As soon as you get more than three or four people in an ...
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