Chapter 1. Vivid Vision
A COMPELLING VISION OF WHAT YOU ARE TRYING TO ACHIEVE THAT IS EXCEPTIONALLY WELL COMMUNICATED TO EVERYONE INVOLVED
Having a clear, vivid, and compelling vision, the first principle of business success, is without question an essential component in building a successful company. In fact, most organizations fall down not in creating the vision but in what they do with it. Before I get into that, I want to clarify some terminology and then delve into the fundamentals of how to create a vision and why having one is so important.
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