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Assemble the Social Web with zembly by Chris Webster, Todd Fast, Paul Anderson, Gail Anderson

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5 Facebook Basics

zembly includes support for Facebook application development. After all, the web is not just made up of widgets and services. To help fulfill zembly’s goal of “building the web,” you can use zembly to build and deploy Facebook applications. What is Facebook and why should you care? Facebook is simply the 800-pound gorilla of social networking sites—it cannot be ignored. Section 5.1 gives you an overview of Facebook, but the short answer gets down to numbers: 100 million1 active users—and counting.

In this chapter, you’ll learn about Facebook and how Facebook enables third-party applications to hook into Facebook’s social ...

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