Mobile Advertising Networks
Purchasing advertising spots (e.g., in other apps, online, in newspapers and magazines or on radio and television) is another way to market your app. Mobile advertising networks (Fig. 9.20) specialize in advertising Android (and other) mobile apps on mobile platforms. Many of these networks can target audiences by location, wireless carrier, platform (e.g., Android, iOS, Windows, BlackBerry) and more. Most apps don’t make much money, so be careful how much you spend on advertising.
Fig. 9.20 | Mobile advertising networks.
You can also use mobile advertising networks to monetize your free apps by including ads (e.g., ...
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