Internet Public Relations

The public relations industry uses media outlets to help companies get their message out to consumers. With the phenomenon known as Web 2.0, public relations practitioners are incorporating blogs, tweets, podcasts, RSS feeds and social media into their PR campaigns. Figure 9.19 lists some free and fee-based Internet public relations resources, including press-release distribution sites, press-release writing services and more.

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Fig. 9.19 | Internet public relations resources.

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