1.2. Android—The World’s Leading Mobile Operating System

Android device sales are growing quickly, creating enormous opportunities for Android app developers.

• The first-generation Android phones were released in October 2008. By October 2013, a Strategy Analytics report showed that Android had 81.3% of the global smartphone market share, compared to 13.4% for Apple, 4.1% for Microsoft and 1% for Blackberry.1

1. http://blogs.strategyanalytics.com/WSS/post/2013/10/31/Android-Captures-Record-81-Percent-Share-of-Global-Smartphone-Shipments-in-Q3-2013.aspx.

• According to an IDC report, by the end of the first quarter of 2013 Android had 56.5% of the global tablet market share, compared to 39.6% for Apple’s iPad and 3.7% for Microsoft Windows tablets. ...

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