O'Reilly logo

Alignment: Using the Balanced Scorecard to Create Corporate Synergies by David P. Norton, Robert Kaplan

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER FIVE

ALIGNING SUPPORT FUNCTIONS

CHAPTERS 3 AND 4 SHOW HOW ENTERPRISES create shareholder value by aligning their business units with the corporate strategy. But organizations also create value by aligning their support units with the business unit strategy. Consider the approach advocated by Larry Brady, president of FMC Corporation:

I doubt that many companies can respond crisply to the question, “How does staff provide competitive advantage?” . . . We have just started to ask our staff departments to explain to us whether they are offering low cost or differentiated services. If they are offering neither, we should probably outsource the function.1

Support or shared-service units, such as human resources, finance, purchasing, and ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required