Part I. Measuring Success
Lord Kelvin is often quoted as the reason why metrics are so important: "If you cannot measure it, you cannot improve it." That statement is ultimately the purpose of web analytics. By enabling you to identify what works and what doesn't from a visitor's point of view, web analytics is the foundation for running a successful website. Even if you get those decisions wrong, web analytics provides the feedback mechanism that enables you to identify mistakes quickly.
In Part I, you will learn the following:
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