Ad Scheduling: Automatically Changing Bids by Time Periods
Ad scheduling allows you to control what days of the week and times of the day your ads are shown. In addition, you can automatically change bids by a percentage higher or lower depending on the time of day or the day of the week. This feature is also called day parting in many circles.
Ad scheduling is enabled at the campaign level, and therefore it affects every ad group in your campaign. To enable ad scheduling, navigate to your campaign settings and click the Edit button next to Ad Scheduling (Figure 13-19).
Figure 13-19: Enable ad scheduling
Clicking the Edit button will bring up ...
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