Geographic Performance Reports
AdWords offers the Geographic Performance Report, which will give you performance statistics broken down by geographic region. For instance, you can see the cost per click, click-through rate, conversion rate, and cost per conversion by geographic region (Figure 11-20).
Figure 11-20: Geographic Performance Report
One good use of this report is to find areas where you are not performing well. If you are targeting the entire United States and find that only 1 percent of your conversions are coming from New York City, yet that metro area is almost 15 percent of the entire U.S. population, then you are not fully taking ...
Get Advanced Google AdWords™ now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
