Advanced Google AdWords™

Reaching Users in Specific Locations

The region where you want your ads to show is a setting at the campaign level. You can choose to have different campaigns show in different regions. In AdWords, there are several location targeting options:

• Country
  • Single country
  • Multiple countries
• Region or multiple regions in a county
  • State
  • Metro area
  • City
• Customized

To access these settings, navigate to the campaign Settings tab. In the Audience section you will see your current settings (Figure 11-2). To change your location settings, click the Edit link near your current location list to choose where you want your ad to be displayed.

Figure 11-2: ...