Index
A
A/B Test with Adobe Analytics, 169
landing page activities, 55
versus MVT (multivariate) activities, 28, 51, 89
optimizing activities, 56
A/B/n activities, 51
activities. See also campaigns
A/B activities, 51
landing page activities, 55
versus MVT (multivariate) activities, 28, 51, 89
optimizing activities, 56
A/B/n activities, 51
best practices, 61
creating, 28
in Adobe Experience Manager, 180
copying versus re-creating, 62
Create Activity button, 29, 59
Target Standard Launch button, 58
definition of, 5
digital properties’ goals, 8
goals, defining, 60
landing page tests/landing page activities, 54–55
lists, viewing, 29
mbox(es), 48
monitoring activities
versus analytics, 55
delivery of code without monitoring, ...
Get Adobe® Target Classroom in a Book® now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
