Adobe® Target Classroom in a Book®

3. Using Target Standard

In 2013, Adobe focused largely on making Target simpler for nontechnical marketers to use. It renamed the existing interface Target Advanced and introduced a new, more user-friendly interface called Target Standard.

With the availability of both interfaces, Target extends the range of marketers who can use the product efficiently without additional support from IT and quality assurance. In this lesson, you’ll learn

• What’s new about Target Standard

• How to set up an activity

• What you can do with the Visual Experience Composer

• How to use audiences for targeting and segmentation

• What kind of content you can create or modify

• When to use Target Standard vs. Target Advanced

By the end of this lesson, you should ...