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New roles. New realities.

Rapid technological change; new, tougher competition; a demographically changing workforce; increased globalization; higher customer expectations; employee expectations; a constantly increasing rate of change: An incredible number of pressures are placed on organizations today. Every one of these pressures faced by our organizations requires the attention of training and development professionals. Where there are new challenges, there is a need for new knowledge and skills. And that's our role.

The role of trainers has been changing and will continue to change. Our profession has struggled with what to call ourselves and how to define our role. Even our professional association has changed its name from the American Society for Training and Development (ASTD) to The Association of Talent Development (ATD).

Our role has changed. It did not wait for us to either name or define it. Effective training may provide a solid foundation for helping our organizations overcome the challenges and pressures they face, but there is so much more. We are called to take on more responsibilities and to find ways to relieve the pressure our organizations face. We are a part of the fabric that makes up our organization. We touch every part of the organization, so it is no wonder our roles and responsibilities have expanded.

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