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Achieving Supply Chain Integration: Connecting the Supply Chain Inside and Out for Competitive Advantage by Mark A. Moon, Chad W. Autry

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12. External Barriers to Integration: Tearing Down the Walls

By Chad W. Autry, Stephanie Eckerd, and William J. Rose1

Once upon a time, there were two large and very complex companies. One, which we will call Company G, manufactured and distributed gifts, seasonal/holiday products, and home decorations. The other, which we will refer to as Company P, produced and sold packaged food and beverages, as well as personal care products. Company G and Company P historically had much in common. Both started out over a century ago as small family businesses based in North America, before eventually growing into multinational corporations that now have many divisions, products, employees, and customers. Both originally sought to serve mass consumer markets ...

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