List of the 101 Ways
2. Captivate With Steak, Sizzle, and Style
3. Work Harder on Your Sizzle and Style
4. Avoid the Ten Terrible Turn-offs
5. Be Creative With Both Technical and Nontechnical Audiences
6. Audiences Want Steak: Know Your Stuff
7. Audiences Want Sizzle: Be Interesting
8. Audiences Want Style: Be Enthusiastic
12. Get in Synch With Your Audience
14. Activate Their “On” Buttons
15. Enhance Your Charisma Factor
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