O'Reilly logo

101 Ways to Captivate a Business Audience by Sue Gaulke

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 2

Connect With Your Audience

It takes two: you and the audience. This chapter talks about the stuff in the middle—the glue, the bond, the connection between speaker and listener. With a plan and lots of ambition, you will have a better understanding of your audience’s point of view. Your audience, in turn, will be ready and willing to accept your message.

9. Know Your Audience

10. Find an Informant

11. Step Into Their Shoes

12. Get in Synch With Your Audience

13. Become an Insider

14. Activate Their “On” Buttons

15. Enhance Your Charisma Factor

16. Develop Your OOMPH

17. Reach Into Their Souls

18. Tame the Troublemakers

Image

“My boss is ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required