It takes two: you and the audience. This chapter talks about the stuff in the middle—the glue, the bond, the connection between speaker and listener. With a plan and lots of ambition, you will have a better understanding of your audience’s point of view. Your audience, in turn, will be ready and willing to accept your message.
9. Know Your Audience
10. Find an Informant
11. Step Into Their Shoes
12. Get in Synch With Your Audience
13. Become an Insider
14. Activate Their “On” Buttons
15. Enhance Your Charisma Factor
16. Develop Your OOMPH
17. Reach Into Their Souls
18. Tame the Troublemakers
“My boss is ...