| Recipe 8. | A Recipe for Getting Investment |
Put on a good show.
Only a small percentage of ideas get funded. We can pivot, evolve, and present a perfect pitch, but what does it really take to get investment? Instagram built a fun photo-sharing and social-networking tool, attracted a huge number of users, and made strategic moves that culminated in Facebook buying the company for $1 billion in April 2012.[291]
Ingredients
 | |
 |
Get 101 Design Ingredients to Solve Big Tech Problems now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
