Ingredient 76.Create a Tipping Point
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Keep pushing ahead with your idea until it snowballs.

“You cannot push anyone up the ladder unless he is willing to climb.” —Andrew Carnegie, industrialist

The Problem

Companies focus their efforts on getting something launched and don’t work with customers to evolve it into something amazing.

The Solution

Leave enough time after launching an idea to market it, leaning on social connectors, mavens, and salesmen to help spread the word. Aim to reach what Malcolm Gladwell calls the tipping point.[190]

  • Fill a gap. Conduct market research to see what exists today. Decide how your idea can succeed where others may ...

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