101 Design Ingredients to Solve Big Tech Problems

Ingredient 77.

Execute It Well

The beginning, middle, and end are all important.

“To affect the quality of the day, that is the highest of arts.” —Henry David Thoreau, author, poet, and philosopher

The Problem

Companies that don’t appreciate good design produce products and services that people won’t cherish.

The Solution

Focus on delivering a quality experience where design is factored in throughout the product-development process.

• First impressions count, so make them good. Apple has a dedicated person who opens its product boxes behind the scenes to ensure the first-time out-of-the-box customer experience is brilliant.^[191] Customers are thanked ...