Ingredient 40.Fail Fast, Fail Often
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Try new things until you succeed.

“I didn’t fail the test, I just found 100 ways to do it wrong.” —Benjamin Franklin, US Founding Father

The Problem

Many companies are still too risk-averse. They waste time overanalyzing and making incremental changes that don’t really make a difference.

The Solution

Treat your projects as a series of experiments, and learn from each one. Discover valuable insights and overcome your fears by remembering that disproving a hypothesis is not a failure.

  • Learn from failure.[109] When something does not work as you expected, take it as an indication of what not to do. Assess the implications ...

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