101 Design Ingredients to Solve Big Tech Problems

Ingredient 32.

Slice It Thinly

Don’t waste time on something that won’t fit.

“If the facts don’t fit the theory, change the facts.” —Albert Einstein, theoretical physicist

The Problem

Companies waste time creating really complex features no one wants. Changes later in delivery require extra time since dependencies need to be considered.

The Solution

Avoid doing too much too soon; create a simple version you can validate with real customers, early.

• Start small. Create a minimum viable product to see if a concept works or an assumption is correct.^[85] This can be as simple as a link that pops up in a form to capture feedback or a video to inform customers ...