| Ingredient 31. | Prioritize Ideas |
“The most urgent decisions are rarely the most important ones.” —Dwight D. Eisenhower, five-star general and 34th president of the United States
The Problem
Companies make bad choices because they don’t know what’s really important.
The Solution
Assign business success metrics and customer values to ideas to see if they’re worth pursuing.
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Take a guess. Get your team to estimate the relative effort to deliver each idea, and get stakeholders to verify business success metrics. Use simple games like Planning Poker.[82]
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Let ideas compete. Use a value graph to get an overview of which ...
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