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Mastering UX Mapping

Deliver and communicate outstanding user experience

Peter Szabo

The course is an advanced level tutorial on creating the most complex, yet accessible UX maps. Beyond creating maps, we will also showcase communication techniques and workshop ideas. We begin with a quick refresher to make sure all participants use the same vocabulary and understand the Fundamentals of UX mapping. For those who took “Session 1: Fundamentals of UX Mapping” this is also a good place to ask any questions that they might have after they put the learnings from the previous session in practice. You will gain a better understanding of the user experience testing and learn to create better maps based on insights from real users. You will also see how you can improve the existing ones. As the session proceeds, you will gain an in depth understanding of the mental models, which will give you the confidence to design mental model maps. It will also give you clarity in making business decisions. Nowadays, one of the hottest topic in UX is behavioural change. While the topic itself is a huge umbrella, you will see a tool to plan behavioural changes. You will learn solutions for complex behavioural change project which was used and fine-tuned in numerous projects. Next up, you will learn about the 4D UX Map which will give you a visual summary of your project. As you know, capturing elements of experience across many levels can be challenging. Towards the end we will help you create a map where there is a need for a holistic overview going beyond a product, extending as far as country or even global level. Finally you will learn about the Kaizen UX management and delivery framework, now used by many agencies around the world. We will then look into the role of UX maps in the day-to-day practice of agencies and corporate UX teams. By the end of this course, you would have learned the current best practices helping you grow in your career.

What you'll learn-and how you can apply it

  • Create maps based on insights from real users
  • Analyse user experience tests to create better user journey maps, task models, wireframes and wireflows
  • Understand your users better and create mental model maps
  • Change the users’ behaviour and communicate it using a map based on the LEVER framework
  • Create complex, yet accessible maps such as 4D UX Maps
  • Map the holistic overview of all interactions using an ecosystem map
  • Mapping in an agile team
  • Use Kaizen UX management framework to help you champion user-centricity in the organization

This training course is for you because...

You are a UX designer, researcher, team leader, product owner or any professional who wants to communicate with user centricity through UX maps. You are already familiar with user journey maps, task models, wireframes and wireflows and want to explore more advanced mapping techniques.

Prerequisites

Recommended Preparation

This course assumes that you have a solid understanding of user journey maps, task models, wireframes and wireflows. We recommend “Session 1: Fundamentals of UX Mapping” where those topics are covered.

Materials, downloads, or Supplemental Content needed in advance

  • This training is mapping focused, and you can use any software you are familiar with, including Photoshop, Illustrator, Sketch, Axure RP, Figma, XD or InVision Studio.
  • We will be using Balsamiq Mockups during the presentations. If you want to use the same software, a free trial available at https://balsamiq.com.

About your instructor

  • Peter W. Szabo is one of the world's leading user experience consultants, the principal of the farZenith.com agency. He is a frequent conference speaker, workshop host, and user centricity evangelist. His UX blog, Kaizen-UX.com, gained its popularity for UX management articles and novel user experience approach. He used to be a senior manager leading the UX team at the world's biggest online gambling corporation, Amaya Inc. (known for brands such as PokerStars, BetStars or FullTilt). As UX Director at WhatUsersDo (Europe's largest remote testing platform), he contributed to the widespread acceptance of remote research in the UX industry.

    Outside of the UX world, he is the proud father of Maya and Magor. He enjoys reading, writing, and playing games (not just computer ones). He is a cat person. Ok, that's an understatement, he is simply crazy for cats.

Schedule

The timeframes are only estimates and may vary according to how the class is progressing

DAY 1

Section 1: User journey maps, task models, wireframes and wireflows – a refresher (30 min)

  • This introductory session serves as a quick refresher to make sure all participants use the same vocabulary and understand the fundamentals of UX mapping. For those who took “Session 1: Fundamentals of UX Mapping” this is also a good place to ask any questions that they might have after they put the learnings from the previous session in practice.

Section 2: UX maps based on real user insights (30 min)

  • How to create and improve your maps based on insights gathered from real users?
  • Analysing the results of user experience testing
  • Issue severity model
  • Picking impactful snippets to bring the user into the meeting room
  • Highlighting issues and insights on a map

10 min break

Lab 1: Analysing remote UX videos and create a wireflow improvement based on those (40 min activity + 10 min Q&A)

  • We will analyse a short remote UX video, highlight issues based on their severity
  • Create a wireflow improvement based on insights from real users (highlighting only the issues and solutions)

10 min break

Section 3: Mental Model Map (30 min)

  • Understand what a mental model map is, why and when do we need one
  • Explore how mental models work
  • Conduct a longitudinal research
  • How to conduct a successful longitudinal research (logging types and prompts)
  • Using the mental model map as a communication/strategy tool

Lab 2: Let’s create a mental model map (30 min activity)

  • We will create a mental model map
  • To be able to do this, we will create units, towers, and mental spaces

Q&A – 10 min

10 min break

Wrapping Day 1 and UX mapping best practices – 20 min

  • Learn the best practices that will ease your work and make your job interesting

DAY 2

Section 4: Behavioural Change Map (30 min)

  • Understanding behavioural change and the real-life problems requiring this
  • Identifying the existing behaviours; learning how to change them
  • Credibility and its impact on behavioral change
  • Explore the cue-routine-reward framework
  • Talk about automating repetition
  • Investigate the two different modes our mind uses to process information
  • Use, the LEVER framework to challenge user behaviors

Lab 3: Behavioral change map using the LEVER framework (20 min)

  • Draw a behavioral change map, based on the LEVER framework
  • Use the map for the benefit of our users

Q&A – 10 min

10 min break

Section 5: The 4D UX Map (20 min)

  • Real-life problem of the project UX summary visualisation
  • The MAYA theory and how to apply it to UX mapping
  • Dimension of a 4D Map
  • Ratings model

Lab 4: Creating a 4D UX Map (30 min activity)

  • We will create a 4D UX Map with the help of the concepts learned in this section
  • We will also talk about the visual design of a 4D Map and how to present it to stakeholders

Q&A – 10 min

10 min break

Section 6: Ecosystem Map: a holistic overview of all interactions (30 min)

  • Real-life problem of the ecosystem map in designing a ground-breaking service
  • Defining the ecosystem
  • What to omit and where to put the focus
  • How an ecosystem map helps in creating a strategy

Lab 5: Let’s create an ecosystem map (20 min activity)

  • We will create an ecosystem map

Q&A – 10 min

10 min break

Section 7: Kaizen Mapping (20 min activity)

  • Experience mapping in an agile team
  • How maps help in communicating within the team
  • Communicating (continuously) with stakeholders
  • Kaizen-UX methodology (overview focusing on the role maps play in kaizen-ux)

Wrap-up and Q&A (10 min)