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Learning UX Research: Analyzing Data and Sharing Results

David Farkas
Brad Nunnally

The data that gets collected from user research activities is only as valuable as how well it is understood by you and your team. One of the common mistakes design teams make when conducting research is not taking the time to analyze their research data and present it in the appropriate format—often because analysis is hard and confusing at times.

In this three-hour course, Brad Nunnally and David Farkas demystify the complexity around analyzing user research data and finding the right way to present it to your stakeholders. Using hands-on activities, you’ll learn how to gather your research data, discover the findings that will lead to an improved product, and present those findings to your team and stakeholders.

What you'll learn-and how you can apply it

By the end of this live, online course, you’ll understand:

  • What data points are in the context of user research and how to gather them
  • How to derive findings from your research to make better product design decisions
  • How to craft a compelling story from your research findings to meet specific audience needs

And you’ll be able to:

  • Communicate the results of research to colleagues and managers and clearly lay out recommended next steps
  • Craft artifacts that support the communication and create a shared understanding of your users across your team and stakeholders

This training course is for you because...

  • You’re a product manager who wants to better utilize research findings to inform scope and budget and align them to project goals.
  • You design digital products and need to understand how your products could be improved.
  • You’re a business analyst working on enterprise-level applications who needs to make products more efficient and effective.

Prerequisites

  • Professional experience in a role that requires presenting and persuading stakeholders of the value of research
  • An understanding of human-centered design and its purpose within product development
  • Useful but not required: Completion of Learning UX Research: Understanding methods and techniques

Materials and downloads needed:

  • Course materials will be available for download prior to the training

Recommended preparation:

Books:

Quantifying the User Experience

A Project Guide to UX Design

Understanding Your Users

The User Is Always Right

Videos:

Mapping the User Experience

Learning UX Fundamentals

Articulating Design Decisions

About your instructor

  • David is a User Experience Designer in Philadelphia, PA. David started his career in-house, has worked in consultancies of all sizes, has had opportunities to craft the design process within an organization, and has also adopted and evolved existing paradigms. His experience includes a range of financial services systems, business systems, and e-commerce and cross-channel platforms.

  • Brad Nunnally is a User Experience Designer out of St. Louis, MO. He regularly speaks on research methods, design techniques, and strategy. For the last decade, his work has included research, modeling, design, and testing. Over the course of his career, he has helped clients in the financial, healthcare management, public utilities, and pharmaceutical management industries identify user needs and develop engaging experiences based on those needs.

Schedule

The timeframes are only estimates and may vary according to how the class is progressing

Making sense of the mess (15 minutes)

Activity 1: Candyland analysis (35 minutes)

Break (10 minutes)

Communicating insights (15 minutes)

Activity 2: Sample research findings (35 minutes)

Break (10 minutes)

Getting the most out of research (10 minutes)

Activity 3: Identifying future research activities (30 minutes)

Q&A (20 minutes)