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Leading change that sticks

Using brain science and active engagement to embed change

Barbee Davis

Picture the last time you led a project that involved change. Did the plan you created and executed to perfection lead to changes that are still in place in your organization? If not, don't worry. Managing change is a skill that requires practice, but there are a few tips and tricks that can help ensure your changes stick.

Join expert change management facilitator Barbee Davis to learn why you should consider every project a change project. In this three-hour hands-on tutorial, Barbee shares the latest research on how our brains function and demonstrates how to use this knowledge to transform your work, introduce new ideas, embed them within your organization, and motivate people to change—and maintain those changes long after the project has wrapped up. These lessons are key for meeting regulatory compliance, competing in a fast-paced marketplace, and retaining happy employees who understand and support the organization.

What you'll learn-and how you can apply it

By the end of this live online course, you’ll understand:

  • The latest research on how brains function and the specific ways people are engaged, learn, and are motivated to adopt new behaviors
  • Why this research is at odds with the ways we currently introduce and implement change in our organizations

And you’ll be able to:

  • Apply the latest research on brain function to construct ways to ensure people internalize and act on new ideas in order to maximize success in change projects
  • Move from PowerPoint to people-pointed presentations
  • Assist your organization in achieving its strategic objectives through more-skilled change practices
  • Demonstrate long-term benefits analysis gains by maintaining changes after projects close
  • Aid external regulatory compliance through altered change rollouts that create consistency in employee behaviors
  • Be creative in internal meeting processes, resulting in happy employees who understand and support the organizational goals

This training course is for you because...

  • You're an Agile team member or Scrum Master who wants to change the behavior of others.
  • You're a project manager with a traditional team who wants to change the behavior of your team, your managers, or your customers.
  • You lead a team involved with a change-centric project.
  • You're a business analyst, manager, product owner, or customer working with project teams, and you need to change the behavior of your employees or customers.


  • Experience implementing change in your organization (successfully or not)

Required materials and setup:

  • A pencil and paper
  • An 8.5x11 piece of paper folded to create six rectangles
  • A Post-it note with three specific challenges you’re facing with a change you are trying to implement, stuck to the bottom of your monitor

Please download and print these exercises before class:
Exercise Files

Recommended preparation:

Leading Change” (chapter in Harvard Business Review’s 10 Must Reads on Change Management)

Faster, Better, Cheaper, Friendlier” (chapter in Make Change Work: Staying Nimble, Relevant, and Engaged in a World of Constant Change)

Defining Organizational Change” (chapter in Organizational Change: Creating Change Through Strategic Communication)

About your instructor

  • Barbee Davis is an author and international speaker in the fields of both agile and project management. Her latest book is, “Adding Agile to Waterfall Projects: Shifting Processes for Competitive Advantage. She finds her calling to be using her own learning and experience to help others successfully transition from the clean cut theory of their methodology learned in training, to the often shocking reality of putting those rituals into messy, frustrating practice in real life. Barbee writes a twice a month feature, “Topic Teasers”, continuing this help at projectmanagement.com for almost 400,000 readers worldwide. She is certified as a project manager, agile project manager, and business analyst through the Project Management Institute, holding a PMP®, a PMI-ACP®, and a PMI-PBA® certification.


The timeframes are only estimates and may vary according to how the class is progressing

Introduction (50 minutes)

  • Lecture: The three-step story cycle in the brain; the six trumps; three main process ideas
  • Hands-on exercises: Complete a commitment story; create a folded-paper review of the six trumps

Break (10 minutes)

Agile, waterfall, and other methodologies (50 minutes)

  • Lecture: Today’s methodology landscape; instructional design planning and the importance of learning outcomes; learning objectives
  • Hands-on exercises: Explore times you might need to use change techniques to alter people’s behavior; choose a specific situation where you may want to change people’s behavior as your personal case study for the remainder of the course; determine learning outcomes and objectives for your case study

Break (10 minutes)

The four Cs and the three mind maps (60 minutes)

  • Lecture: The four Cs and the three mind maps
  • Hands-on exercise: Create a mind map and expand on it throughout the lecture