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Zig Zag: The Surprising Path to Greater Creativity by Keith Sawyer

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Introduction

Choosing Creativity

Ineffective people live day after day with unused potential. They experience synergy only in small, peripheral ways in their lives. But creative experiences can be produced regularly, consistently, almost daily in people's lives. It requires enormous personal security and openness and a spirit of adventure.
Stephen Covey

Creativity doesn't always come naturally to us. By definition, creativity is something new and different; and although novelty is exciting, it can also be a little scary. We're taught to choose what's familiar, to do what's been done a thousand times before. Soon we're so used to staying in that well-worn rut that venturing into new terrain seems an enormous and risky departure.

But rest assured—you ...

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