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Zig Zag: The Surprising Path to Greater Creativity by Keith Sawyer

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The Seventh Step

CHOOSE

How to Pick the Best Ideas and Then Make Them Even Better

 

Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.
Scott Adams, cartoonist, in The Dilbert Principle

To be creative, you have to generate boatloads of ideas. To be creative successfully, you have to let most of them sink, because the real genius lies in picking good ideas. Today's symphony orchestras play only about 35 percent of Johann Sebastian Bach's, Wolfgang Amadeus Mozart's, or Ludwig van Beethoven's compositions—which means these composers have a pretty low success rate! The rest of us, realistically, can't hope to ...

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