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Zig Zag: The Surprising Path to Greater Creativity by Keith Sawyer

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world

The Sixth Step

FUSE

How to Combine Ideas in Surprising New Ways

 

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things. And the reason they were able to do that was that they've had more experiences than other people.
Steve Jobs

In 1993 a small, unknown company with the strange name, Wizards of the Coast, released a new card game called Magic: The Gathering. In 1994 Magic made $40 million. ...

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