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Zig Zag: The Surprising Path to Greater Creativity by Keith Sawyer

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mind

The Fifth Step

THINK

How to Have Way More Ideas Than You'll Ever Need

 

The best way to get a good idea is to have a lot of ideas.
Linus Pauling, two-time Nobel laureate

Here's a snapshot of how some of history's most famous creators managed to create their masterpieces:

  • Pablo Picasso produced about twenty thousand pieces of art.
  • Albert Einstein wrote more than 240 scientific papers.
  • Johann Sebastian Bach composed a cantata every week.
  • Thomas Edison filed over one thousand patents.
  • Richard Branson started 250 companies.
  • Joyce Carol Oates published forty-five novels, thirty-nine story collections, eight poetry collections, five dramas, and ...

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