The à in ÃMQ is all about trade-offs. On the one hand, this strange name lowers ÃMQâs visibility on Google and Twitter. On the other hand, it annoys the heck out of some Danish folk who write us things like âÃMG røtflâ, and âà is not a funny-looking zero!â and âRødgrød med Fløde!â (which is apparently an insult that means âMay your neighbours be the direct descendants of Grendel!â). Seems like a fair trade.
Originally, the zero in ÃMQ was meant to signify âzero brokerâ and (as close to) âzero latencyâ (as possible). Since then, it has come to encompass different goals: zero administration, zero cost, zero waste. More generally, âzeroâ refers to the culture of minimalism that permeates the project. We add power by removing complexity rather than by exposing new functionality.
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