ZeroMQ

Designing for Innovation

Let’s look at innovation, which Wikipedia defines as, “the development of new values through solutions that meet new requirements, inarticulate needs, or old customer and market needs in value adding new ways.” This really just means solving problems more cheaply. It sounds straight-forward, but the history of collapsed tech giants proves that it’s not. I’ll try to explain how teams so often get it wrong, and suggest a way for doing innovation right.