To my darling wife, Terri, and three incredible children, Amber, Aaron, and Jack. I love you all and hope you are not getting tired of the fact I keep writing books.

Joe (Dad)

With thanks to my family and friends who are always there for me through thick and thin.

To Joseph: who would have thought it?!

To my son, Robert: whatever you do, don't take a job in marketing (unless you really want to, of course).

And to my wife, Valerie, the real writer in the family, with love.

Maarten

Get Z.E.R.O.: Zero Paid Media as the New Marketing Model now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.