Zero to 100,000: Social Media Tips and Tricks for Small Businesses

Index

A

Accel Partners, 30

adapting and evolving your approach to social media, 151–152

advertising in virtual world, shift to, 4

advice to new bloggers

from Danny Devriendt, 193

from Jeff Bullas, 166–167

from Jessica Northey, 185–186

from Lori McNee, 174

from Paul Steele, 178–179

affinity as element required for great social conductors, 137

Amplification score (Klout), 113

Answers (LinkedIn), 39

apps, adding, 33–34

attention as element required for great social conductors, 136

audience

activity ratio, tracking, 158–159

duration, tracking, 155–156

growth, tracking, 157

of key influencers

enthusiasts, focusing on, 115

hobbyists, focusing on, 115

relationship between audience and influencers, 115

timing for connecting with, 115

knowing your,