3ZERO SPACE— INFINITE POTENTIAL
ORGANIZATIONS ARE FLUID AFFAIRS, reflecting the changing needs of business and society. Ideally, they are flexible and reactive; unfortunately, in reality they are often cast in stone. But as we move further into the knowledge-based economy, any old ideas that we may have held about organizations must be cast aside.
The idea of companies as fluid entities is not new. As long ago as 1972, M. D. Cohen, J. G. March, and J. P. Olson introduced the so-called garbage can model into organizational science.1 What this suggested is that organizational space is nothing more than a mixture of people, solutions, choices, and problems that simply float round aimlessly until they happen to coincide and create a solution. ...
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