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Zentrepreneur: Get Out of the Way and Lead, Create a Culture of Innovation and Fearlessness by John J. Murphy

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3Why Not?

A man’s mind stretched to a new idea never goes back to its original dimensions.

—Oliver Wendell Holmes

In 1992, an idea came my way. What if I write a book? I had already written several workbooks and training manuals. I was in the consulting profession, similar to the “publish or perish” profession of higher education. It made sense to write a book. The reasons to do so were quite compelling: It could help me reach more people, enhance my credibility, and lead to more recognition in the industry. It could help me differentiate myself from other consultants, supplement my income, and contribute to my retirement. It could become part of my legacy. There were many good reasons for me to pursue this idea.

The creative thinker asks not ...

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