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Zentrepreneur: Get Out of the Way and Lead, Create a Culture of Innovation and Fearlessness by John J. Murphy

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2Why?

Things which matter most must never be at the mercy of things which matter least.

—Johann Wolfgang Von Goethe

In 2012, I offered an idea to a major client of mine. I suggested they use a proven process called baseline analysis to assess the overall health and stability of the organization. This process is like going to a capable and competent team of doctors for a thorough examination of your critical operating systems. The baseline analysis process accomplishes several things:

• It grounds the leadership team in reality using brutal facts and data.

• It determines major root causes and leverage points to systems problems.

• It identifies and charters five to six high-priority, strategic projects.

• It establishes a baseline for measurement ...

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